I’m an experienced creative copywriter with a strong marketing background. I’ve been working since 2000 in advertising and digital agencies creating both offline and online campaigns for some of the biggest local and regional brands of Brazil’s Northeast – a fast-growing region with an emerging market considered the Brazilian China. Since 2010, I’m also freelancing as creative translator adapting global advertising campaigns to the Brazilian market.
I started my career in a small digital agency (I’m a self-taught web developer since 14 years old) and later I moved to an advertising agency. Simply the opposite of some friends of mine.
Eight agencies, several successful pitches, and some awards later, now I’m a senior copywriter at Slogan, an independent 60-person ad agency based in Fortaleza and one of the largest advertising agencies in the Brazilian North and Northeast.
As creative translator, I’ve worked for big companies, such as Adstream, Moravia Worldwide, World Writers, TransPerfect, Textappeal, adversion worldwide, and Sprung Language Solutions.
I’ve already worked for clients in a wide range of industries, such as automotive; health care; banking and insurance services; decoration and home improvement; apparel retail; fast moving consumer goods, from beverages (mineral water, cachaça, beer) and food (chocolate, ice-cream, cookies, pasta) to stationery (pencil, pen) and cleaning products (liquid soap); travel and tourism (airlines, hotels, destinations); fashion; media and entertainment; IT services; logistics and transportation; energy and electricity; real estate; and education.
I have a Bachelor degree in Advertising from Universidade de Fortaleza, Brazil. I’ve also studied Integrated Communication at Escuela Superior de Creativos Publicitarios, Argentina, and Brainstorm/Creativity at Miami Ad School, Brazil.
I’m now studying Filmmaking (Screenwriting, Directing, Cinematography, Editing, and Sound Design) at Lights Online Film School, USA.
Skills & Expertise
Creativity, Strategic Thinking, Copywriting, Creative Translation, SEO, Digital Marketing, Proofreading, Subtitling.